30 November 2011
STONELEIGH PARK VISITOR NUMBERS ROCKET AT INTERNATIONAL DIRT BIKE SHOW

The recent 2011 International Dirt Bike Show at Stoneleigh Park in Warwickshire was one of the most successful and best-attended dedicated off-road shows ever.

Over 22,000 enthusiasts crammed into the event over a four-day period - a 28 per cent increase on visitor numbers in 2010.

The combination of international and UK visitors and celebrities from a variety of sporting disciplines, coupled with product and team launches, vibrant exhibitor stands and constant on-stage entertainment all added to the family carnival atmosphere. In terms of physical size, it was the largest Dirt Bike Show to be held at major events and conferencing venue, Stoneleigh Park.

Ian Pegler, chief executive for Stoneleigh Park, said: “The overwhelming success of this year’s show underlines the growing popularity of dirt bikes and how much our venue is tailor-made to stage an event of this calibre and on this scale. Few venues in the UK can cater for the 4 X 4 tracks, ‘try-a-bike’ arenas, simulators and other unique facilities which go into making it such a huge success.”

Reflecting on the 2011 event, show organiser Joanne Watson said; “We could tell from the vibes that the visitor attendance figures were going to improve for this year, but it wasn’t until we received the final statistics that we found out by just how much.

“The support from all our exhibitors has been tremendous and we’ll be working hard to put on an even better International Dirt Bike Show in 2012.”

The 2012 Show dates have been confirmed as Thursday 1st to Sunday 4th November. Check www.dirtbikeshow.co.uk for further information.