7 November 2011
Is it possible to host the perfect event?
Hosting an event can be a major headache and this led us to conduct some in depth research to uncover what criteria make a business exhibition, show or seminar a success. From boredom thresholds to quality of food served, we left no stone unturned.
Of the 1,000 event-goers surveyed we found some interesting answers:
34 per cent are willing to travel for over two hours to attend an event
for the event itself, it’s a case of quality over quantity as the boredom threshold is between 1-2 hours with only nine per cent wanting to be at an event for over five hours.
- As a nation we attend seven events each year on average and we fork out around £85 for each one including entry ticket, food and purchases
a third of event-goers are willing to pay up to £25 to attend an event whilst a surprising one in 10 of us will pay over £100 for the pleasure
This, and the fact that around 12,000 events are planned to be held in the UK in 2012, clearly highlights that there is still a lucrative market for businesses willing to invest in events. Therefore, the emphasis on getting it right has never been so important.
Our research highlights, therefore, that the following variables need particular consideration when planning the perfect event.
Quality of food
Boredom thresholds
- Value for money
- Helpfulness of staff
- Travel times
- On site organisation
In an economic climate where budgets are being scrutinised more than ever, this insight is designed to help businesses who want to inject a high level of quality into their current events programme or
even to tap into a new sector.
Tailoring is a key element in hosting high quality events. Knowing your audience and what makes them tick is crucial.
Therefore, if an organisation can create the optimum experience for their particular segment and take into account the above factors they have a very good chance of hosting the perfect event.
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